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Recent News

2/2/2010: Nationwide college tuition on the rise: It's kind of a perfect storm for students...referring to the double whammy of tuition hikes and threatened cuts in financial aid

2/1/2010: Parents, students on edge over soaring tuition: Tuition has been trending upward for years...The College Board says families are paying about $172 to $1,096 more in tuition and fees this school year. The national average for 2009-2010 is about $7,020...

2/1/2010: Website Offers Cutting Critique of Cal Tuition Hikes: Students are attempting to put faces and real stories to the tuition hikes and cutbacks by chronicling the impacts on a new website, Californiacuts.org

1/12/2010: Family investing after the recession: It all starts with saving. The earlier you do it the better...You could get a nasty surprise 18 years from now because the college would give less aid if you get the 529 plan.

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What Others Are Saying

IRAs for Kids?: Not only will modest contributions add up to significant savings...but it's also a way to teach your child an invaluable lesson - one he or she isn't likely to learn in school. - Smart Money

IRAs for Kids: It will only take a few seconds for you to realize how powerful this can be for your child's investing and financial future. - Motley Fool

Start your kids on the Roth road: ...a Roth IRA offers the greatest opportunity for growth because the money grows tax-free. Kids don't need the deferred taxes feature of a traditional IRA because they're probably not paying taxes. - Bankrate.com

Why Your Kids Need a Roth IRA: Looking for the perfect gift for your children? Open a Roth for them, and start them on the road to retirement security. - Kiplinger

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Educate

Financial literacy for young people of today is few and far between. Kidira wants to change that and show them the power of savings, the magic of compound interest, and beauty of investing. Our mission is to create a generation of financially educated savers, not financially ignorant spenders.

By exposing young people to their financial possibilities early on, they gain a much stronger understanding of the value of a dollar and the lifelong lesson of smart investing.